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L.O.V.E Culture is a group that has emerged from Jacksonville, FL, and they’re not playing.

“RUAC (ABUNDANCE)” is a gripping three-minute and thirty-five second-long video that is such a clear testament to the dynamic nature of this group. L.O.V.E Culture is a fun video with a young, fresh feel to it. The video reminds me of the same feeling I had when watching AG Club’s breakthrough hit “Memphis” on YouTube at 10k views, and now it’s at 2.2M. With a familiar feel to AG Club, Brockhampton, Odd Future, and A$AP Mob, the common theme here is pretty apparent.

So stoked to have been put on to this unbelievable collection of talent so early, here’s your chance to do the same below!

Written by: Mike Mclaughlin

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